 | StyloFash |
StyloFash is a recent start-up of an upscale clothing line targeted at males & females between the ages of 18 and 40. StyloFash not only develops the clothing line, but supports it with advertising and promotion campaigns. It intends to market its line as an alternative to existing clothing lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness.
The key message associated with the StyloFash is classy, upscale & versatile clothing. The company's promotional plan is diverse and includes a range of marketing communications. In the future, the company hopes to develop lines of accessories for men, women, and children.
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