Since the 1960s, T-shirts have become a form of personal expression. Screen-printed T-shirts have been a standard form of marketing for major American consumer products such as Coca-Cola and Mickey Mouse since the 1970s. They are commonly used to commemorate an event or to make a political or personal statement. Since the 1990s, it has become common practice for companies of all sizes to produce T-shirts with their logos or corporate messages as part of their general advertising campaigns.

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