I AM THE KING

Don’t just focus on the features of your t-shirt. Instead, think about what you can do to tell a story about the product.

What makes your t-shirt different from others?
Is it made with high-quality fabric?
Do you have a unique history?
Who are your customers?
Think about how you could make the customer feel a part of the brand.

Humans are hard-wired to like stories.

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